June 11th 2024. Smart money app Plum has expanded its investment offering to include ETFs across its EU markets. Customers can now invest in diversified funds by geographical region, sector and asset class, as well as tracking multiple stock market indices from around the world.
In partnership with Berlin-based fintech Upvest, Plum now offers its customers investments in EUR-denominated ETFs, including fractional shares. As a result, Plum is able to offer its customers a broader, enhanced investment experience in addition to the 3,000 US stocks it already offers.
The Easy® ETF range, accessible without a paid subscription, consists of three globally diversified ETFs tailored to different risk levels to help customers start their investment journey. The rest of the ETFs are available with Pro and Premium subscriptions, with more than 40 carefully selected funds on offer in total, such as CAC 40, S&P 500 US and the Artificial Intelligence ETF .
Victor Trokoudes, CEO and founder of Plum explains: "At Plum, we enable people to build wealth automatically over the long term, and offering ETF investing is a natural step in that direction for our EU customers. ETFs allow investment in multiple assets at once, reducing costs and creating a more diversified portfolio. That is why we have carefully selected our range of ETFs to provide customers with a concise but high-quality offering that meets their needs without overwhelming them.
“By offering diversified, expertly created ETFs, we’re making it easier for people to invest in the sectors and regions that matter to them. When combined with the ability to choose an ETF tailored to your risk level, the offering simplifies our customers’ ability to build their wealth over the long-term with less effort.”
ETFs are available to Plum customers in France, Ireland, the Netherlands, Italy, Spain, Portugal, Cyprus and Greece.
Capital at risk if you invest.
Plum is the ultimate smart money app, with a mission to maximise wealth for all. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance that people find difficult or don’t have time for, with effortless saving, empowered spending and accessible investing. Plum has helped over 2 million customers across Europe do more with their money, with more than €3 billion set aside via the app. Plum was named Best Personal Finance App at the British Bank Awards 2023 and was named one of the fastest-growing companies in the UK by the Deloitte Technology Fast 50 2023. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.
Upvest is on a mission to make investing as easy as spending money. The company empowers other fintechs to offer their end users a wide range of investment products and the best experience in the field of capital market investment and retirement planning. To achieve that, Upvest has developed an Investment API that is easy to integrate so that small and large fintechs alike can save resources and fully focus on their core business. Upvest is one of the few fintechs in Europe that can provide its B2B clients with the full range of investment opportunities in the areas of principal broking business, proprietary trading, and safe custody business for traditional securities as well as crypto assets.