Don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong.
Millions of people leave their money idle due to a lack of time, knowledge and/or confidence, while traditional financial advice is inaccessible & too expensive for many consumers.
The industry needs a solution that properly addresses these issues. And that’s where we come in - Plum is redefining personal finance with automation, AI and fair finance products to help everyone grow their money for life.
Join our crowdfund and become a shareholder.
We’re at the forefront of integrating AI into money management
Plum is a pan-European smart money app and a pioneer in developing a comprehensive, personalised AI-powered advisory service for the mass market.
By pairing intelligent guidance with its popular automated saving rules, Plum helps users effortlessly move money into low-cost, tax-efficient savings and investment products.
Register today to secure your place before the crowdfund opens to the wider public.
Sustainable growth
Empowering millions
Trusted technology
What's in it for you?
When you invest in Plum, you become a Plum Owner. That means you get to hold a real stake in our company, share future success, and help accelerate the next stage of growth of AI discovery in money management.
You’ll be joining a community of nearly 17,000 shareholders in one of Europe’s most crowdfunded fintechs. Owners also get early access to new product features and other perks, as well the chance to join the wealth-building revolution from the inside.
Register today to secure your place before the crowdfund opens to the wider public.
Why invest in Plum Now?
Proprietary AI advice: Our current guidance offering, used by over 150k Plum customers already, is being developed into a fully-fledged, AI-powered advisory service for the general public.
Strategic Institutional Backing: Co-invest alongside banking giant Eurobank and leading VCs.
Matching share price: This Crowdcube round is offered at the same valuation & share price so customers can invest at the same valuation.
EMI License Advantage: Our recently secured license allows us to manage client funds directly, reduce costs and enable the deployment of new services.
Capturing "Sleepy Money": Plum is uniquely positioned to capture idle capital across 10 European markets, with £300 billion lying dormant in UK bank accounts alone.
AI Wealth Advisor
Developing a best-in-class, digital wealth advisor designed to disrupt and transform the traditional advised assets market, valued at over £2.4 trillion.
European Scaling
Accelerating customer acquisition in the EU by strategically leveraging a suite of additional, highly-sought financial services tailored for international markets.
Product Enhancement
Continuously evolving our core savings, investing, and in-app features to maintain an excellent user experience and ensure long-term retention across our platform.
Plum is backed by a collective of renowned investors and financial institutions like Global Brain, Venture Friends and EuroBank.
We have raised over £50 million to date since our inception.
Most recently, we secured a £2.5 million strategic investment from Eurobank and VCs, valuing the company at £250 million. This is almost double the valuation since our previous crowdfunding in 2024.
.png&w=3840&q=75)
Don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong.
Learn more-1.png&w=3840&q=75)