Own a share
of Plum
Invest in Plum
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. This marketing communication has been approved as a Financial Promotion by Crowdcube Capital Ltd (FCA no. 650205) on 11/06/2024.
Our mission
To help our customers grow their money for life, with automation and fair returns.
We’re giving you the opportunity to invest in Plum, with EIS tax relief, at the same price as our latest institutional investors. Sign up now for exclusive early access to our pitch, and join another 12,000 existing shareholders.
InvestHow we'll get there
Automation
We’ve helped over 2 million people across 10 countries seamlessly put aside money using our automation and AI tools. The value of the customer assets we hold (AUM) has trebled to over £1bn in the past 12 months.
Market-leading products
Our new Cash ISA provided users with the best easy access rate, sitting top of the tables on the personal finance website, MoneySavingExpert, at launch. We’ve already secured inflows of over £550m since then, highlighting the popularity of this product.
Fairer finance
With commission-free investing, bank-beating returns and tax wrappers available to customers without additional fees, we’re bringing more financial opportunities to customers across the UK and EU.
Our community
Our community is a big part of our success. For example, over half of our new customers come from recommendations and referrals by existing customers.
Automation
We’ve helped over 2 million people across 10 countries seamlessly put aside money using our automation and AI tools. The value of the customer assets we hold (AUM) has trebled to over £1bn in the past 12 months.
Fairer finance
With commission-free investing, bank-beating returns and tax wrappers available to customers without additional fees, we’re bringing more financial opportunities to customers across the UK and EU.
Market-leading products
Our new Cash ISA provided users with the best easy access rate, sitting top of the tables on the personal finance website, MoneySavingExpert, at launch. We’ve already secured inflows of over £550m since then, highlighting the popularity of this product.
Our community
Our community is a big part of our success. For example, over half of our new customers come from recommendations and referrals by existing customers.
Why invest in us?
As well as the recent rapid growth in our AUM, our revenue has almost doubled year on year and we're proud to have an excellent gross margin of 80%.
We're among the fastest growing tech companies in the UK according to Deloitte, including being ranked the no.1 fintech in 2022. And we were voted Best Personal Finance App in the prestigious British Bank Awards 2023.
We have raised a total of £53m to date, thanks in part to a strategic partnership with the financial giant Eurobank, which included an £8.7m investment alongside marketing support. We’ve now concluded the second tranche of this fundraising round, securing over £13m in total, which includes an additional £4.7m from other institutional investors.
With the recent launch of ETFs, we have completed our offering in the EU where the market is 3 times larger than the UK. Our EU markets already make up a third of our total app installs, at a 50% lower cost per install than in the UK.
The success of the Plum Cash ISA has opened up greater organic UK acquisition at low-to-zero cost.
Meet our leadership team
We've strengthened our leadership team with key hires from successful businesses including Wise, Funding Circle, Sky and Kroo Bank.
Victor Trokoudes
Founder & CEO
Abhishek Choudhari
VP Product
Sarah Hewlett
VP Marketing
Chris Pepper
VP Finance
Christos Mastrogiannakis
VP Operations
Tina Papadaki
Head of People
Contribute to Plum's success
We aim to continue to gain market share, reach profitability in 2025, and become the money app of choice for Europeans. Here's how your investment will help us in our journey.
Offer better returns for our customers
We’ve launched a market-leading Cash ISA in the UK, and a compelling range of ETFs in the EU, with more highly competitive products to come.
Help tackle financial education & literacy
We’re exploring our first generative AI user-facing product to help address financial literacy and accelerate our mission to grow our customers’ money for life.
Further improve the app experience across UK & the EU
We’ll keep improving product fundamentals, focus on localisation and open banking coverage to substantially boost EU annual recurring revenue.
What's in it for you?
Be part of our community of 12,000 shareholders and participate in our future growth and potential successes.
Join a collective of renowned investors and financial institutions like Global Brain, Venture Friends and EuroBank.
Gain access to exclusive perks, such as early access to new product features and free access to our paid plans.
How does it work?
Become a Plum shareholder in three
simple steps
Sign up
Make a Crowdcube account and get early access
Get notified
Look out for an email from us when we launch later in June
Invest
Choose how much to invest
Congratulations!
You're officially a shareholder
FAQ
Just like any other investment, your money is at risk because the value of your investment can go down as well as up. However, the process of making your investment in Plum is handled by Crowdcube. They’re authorised by the Financial Conduct Authority (FCA), and with more than one billion pounds invested with them worldwide, are well equipped to handle your investment via their secure platform.
The Enterprise Investment Scheme (EIS) allows eligible investors to claim up to 30% income tax relief on investments up to £1 million per tax year, as well as access other tax benefits.
More details can be found here.
Monzo, Peloton and Oculus VR are just a couple of examples of companies who used crowdfunding in their early stages… and were highly successful.
Yes, existing Plum customers who register for advanced access will be given an exclusive chance to access our crowdfund investment offering ahead of the general public. We’ll confirm specifics once we have the precise timings for our campaign.
We've partnered with Crowdcube because they share our conviction that the best way for a business to grow is to empower its community to invest in companies and industries they believe in. Find out more.
If you have any other questions you can visit the full FAQ.