London, UK – Plum, the smart money app trusted by millions, today unveiled its groundbreaking AI-powered tool built on Google Cloud and enabled by Google’s Gemini models. 

Called Plum AI, the service is designed to act like a co-pilot of your money, keeping customers in the driver's seat while helping them to reach their goals faster through its automated features. It provides tailored insights using the customer’s shared financial data —helping people save smarter, invest wisely, and make every penny work harder.

The new AI tool offers:

• Goal-Based Planning – Helping customers create, track, and achieve short- and long-term financial goals.
  
• Personalised Guidance – Suggesting suitable financial products and options to maximise returns and reduce costs.
  
• Spending Insights – Analysing transactions to highlight opportunities for saving and smarter budgeting.

Victor Trokoudes, CEO and founder of Plum, said: “From the very start, Plum was rooted in AI, as I could see its potential for making it easier for people to manage their finances by overcoming their money inertia. Our smart technology has been quietly powering the savings of our customers, helping them set aside over £6 billion. 

“No longer in the background, the technology has now evolved so we can now also offer a conversational platform with intuitive, automated assistance that makes Plum the go-to destination for people who are not sure how to make their money work for them. Supported by Google Cloud and Gemini, Plum AI can now offer deeply personalised insights and guidance, turning their financial dreams into achievable life plans.”

Gemini’s advanced natural language processing and reasoning capabilities allow Plum’s AI to understand customers’ unique circumstances, respond in plain language, and provide actionable recommendations in real time. This ensures a truly personalised experience that adapts as a customer’s financial situation evolves.

“By combining Plum’s expertise in personal finance with Google Cloud’s secure and scalable infrastructure, we’re supporting AI solutions that are practical, trustworthy, and impactful for everyday financial decisions,” said  Andrea Williamson, Interim Director of Startups and Digital Natives at Google Cloud UKI.

Today’s announcement is just the beginning, with further developments coming soon to make it even easier for customers to interact with Plum AI, optimise their investment portfolios and build financial plans for the major events.  

Victor added, “Plum AI very much supports the UK’s Government’s ambition to provide more advice and support to help people better understand the investment options available to them, so they can secure better returns on their savings. The FCA’s announcement about ‘targeted support’ has massive potential to give people the guidance and information they need to make more informed financial decisions that are best for their circumstances.”

Plum’s AI-powered tool is available immediately within the Plum app in the UK. Customers can access it through the latest app update on iOS and Android.

ENDS

About Plum

Plum is the ultimate smart money app, helping people to build their money for life. Founded in 2016 by Victor Trokoudes (ex-Wise), It automates parts of personal finance that people find difficult or don’t have time for, with effortless saving, empowered spending and accessible investing. Plum has supported over 2 million customers across Europe to do more with their money, with more than £6 billion set aside via the app. Plum was named one of the fastest-growing companies in the UK by the Deloitte Technology Fast 50 2024 and was included in the FT1000: Europe’s Fastest-Growing Companies 2025. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.