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Plum launches Sunny Day Auto Saver to boost summer savings
13 August 2025
London, 13th August 2025: Smart money app Plum has launched a new Sunny Day Auto Saver to help users boost their savings this summer.
Each time the app receives data confirming it’s sunny in their registered location, Plum will automatically set aside money for customers who have activated the auto saver. The new automation has been inspired by the popular Rainy Day auto saver, which sets aside a particular amount of money each time it rains.
The Sunny Day Auto Saver offers users five different modes to help boost their savings. These include:
With this new feature, Plum users who turn on the ‘Summer’s Here’ sunny day automation could save around £519 in a year, based on last year’s number of sunny days, which totalled 103. If a user were to turn on the highest savings mode - ‘Blazing Hot’ - they could save around £2,078 in just one year*.
Plum’s automated savers are at the heart of the app, to which more than 2 million have onboarded to help them invest, save, and manage their spending. These auto savers have proven very effective in helping people build a regular savings habit as they don’t need to actively remember to set money aside themselves. As well as the default auto saver, which sets aside money based on people’s incomings and outgoings, the app offers a range of other popular auto savers.
For example, the Naughty Auto Saver, when triggered, sets aside a specific amount every time someone shops at retailers they’ve marked as guilty pleasures. The 1p challenge sets aside a penny more every day to help people save up to £667 per year, while the 52-week challenge automatically sets aside £1 per week that compounds over time to £1,378 in a year.
Nivedhitha Selvam, Senior Product Manager of Automations at smart money app Plum, commented:
“Saving can often feel like an uphill struggle, especially at the moment, with cost of living challenges including rising utility bills, housing payments and council tax costs. That’s why many of our users find automation helpful when it comes to meeting their savings goals so they don’t have to actively do it themselves.
“Inspired by our popular Rainy Day savings automation, our new Sunny Day Auto Saver is brilliant for people who feel like they’re behind on saving and want to make their finances brighter! The new automated feature allows users to save each time the sun shines, without having to remember they’re doing it. Over the course of a few months, you’d be shocked at just how much you can save by setting a little money aside, but frequently thanks to this new automation.”
ENDS
*Calculations are made based on the 2024 number of sunny hours. Statistics taken from Statista show that last year the UK had 1,274 hours of sunshine.
1,274 / 12 hours of sun per day = 103 whole days of sunshine.
About Plum:
Plum is the ultimate smart money app, helping two million people to invest, save and manage their spending with automation. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance that people find difficult or don’t have time for, with effortless saving, empowered spending and accessible investing. Plum has helped over 2 million customers across Europe do more with their money, with more than £2 billion set aside via the app. Plum was named Best Personal Finance App at the British Bank Awards 2023 and was named one of the fastest-growing companies in the UK by the Deloitte Technology Fast 50 2023. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.