The Gen Z
Pension Report
Most young people aged 18–28 haven’t really thought about retirement yet, and that’s completely normal. But starting early makes a big difference, especially for Gen Z.
Find out more about the Plum Cash ISA (Ts&Cs and ISA rules apply).
Most young people aged 18–28 haven’t really thought about retirement yet, and that’s completely normal. But starting early makes a big difference, especially for Gen Z.
We asked 1,000 people aged 18–28 about their retirement saving habits.
Some are on track, but a lot of Gen Z have some catching up to do.
*This report was based on online research conducted on behalf of Plum by OnePoll in July 2025, based on a survey of 1,000 adult members of Gen Z.
79% Gen Z members have started thinking about pensions & retirement
3 in 5 Gen Z members say you should start saving for retirement before the age of 31
More than 6 in 10 Gen Z members say retirement feels too far away to worry about
But, 55% admit they will probably regret - or already regret - not starting to save for retirement sooner
Almost 6 in 10 Gen Z members say they fully or mostly understand how a pension works
But fewer than 3 in 10 know that ISAs can be used to save for retirement
We’ve teamed up with Rotimi Merriman-Johnson, aka Mr MoneyJar, a qualified financial adviser, to help Gen Z start thinking about pensions sooner rather than later.
Want the full picture?
Dive into Gen Z’s retirement habits and see what’s working (and what’s not) in our full Gen Z Pension Planning Report.
