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Ever found yourself justifying a purchase, a savings goal, or even the way you budget? You’re not alone.
Many women face extra scrutiny when it comes to money. Whether it’s being called “emotional” for spending, or needing to hide savings to avoid judgement, the pressure is real, and it adds up.
These money stereotypes push many women to justify smart, strategic decisions. It’s not a one-off. It’s a pattern, and it chips away at confidence. This isn’t just unfair.
It’s a confidence gap. And it’s time to close it.
Packed with expert tips, fresh ideas and stories from women doing money their way, our Confidence Toolkit helps women build clarity, trust their instincts, and take control of their finances, with zero guilt and no second-guessing.
We’re here to build confidence in a space that hasn’t always made room for it.
Introducing Dr Justyna Robinson
With expert insights from sociolinguist Dr Justyna Robinson, we’re shining a light on the role language plays in shaping financial confidence. Because confidence shouldn’t need permission.
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Ten confidence-building ideas from Dr Justyna Robinson
Designed to help women build clarity, trust their instincts, and take control of their finances, with zero guilt and no second-guessing.
Meet some of the women in the Plum community who are reshaping the financial landscape on their terms.
Scroll through to see how they’re doing it.
“When women create, it’s called a hobby. When men do it, it’s called entrepreneurship.”
Kirsty’s stitching work supports her financially and has been featured in major publications, but she still feels pressured to justify spending on herself. That ends here.
“People assume women spend impulsively. I just move money out of sight and build a cushion.”
Shelley’s built a £15k buffer, quietly. She automates everything and challenges the stereotype that being in control of your finances means cutting back on joy.
“People act like I’m playing at being an adult. I’ve saved over £60k, and I’m just getting started.”
Erin uses spreadsheets, automations, and big-picture goals to grow her savings. She lives at home with her parents to supercharge her financial independence, and she’s already mentoring her younger sisters on money confidence.
“There’s still stigma when women run small businesses. But I’ve built something real, and it matters.”
Claudia’s Etsy store brings in over £14k a year, giving her creative freedom and financial security. But society still treats it like a side hustle. She’s ready to challenge that.
“I save to stay clear of debt, not to justify anything.”
Joanne is a saver, using Plum to automate her pots and plan for holidays. She’s built up over £3,000 for personal use, set aside another £3,000 for a family rainy day fund, and keeps her savings diversified across ISAs, pensions, and high-interest accounts. She’s introduced friends to Plum and prefers to keep things low-key, but her money game is anything but.
Let’s create a future where financial confidence is the norm, not the exception.
Join these women and start building your financial confidence with Plum.
Plum is not a bank. T&Cs apply.
This is not financial advice.
Capital at risk if you invest.
